Tips for bloggers using social media.
One of the ways content became king, was through syndication. People often forget the importance of putting their blogs in front of the “interested people” and as a result there are literally millions of blogs out there with practically no views, despite being well written.
Some of the social media platforms that increase traffic quickly include: Twitter, Facebook, Linkdin, Pinterest, Reddit, Google+, and Tumblr.
Using these platforms requires engaging the audience you are trying to reach, and saying what you mean to convey in ways that bring attention to your work. One of the nicer ways to gather followers quickly is by actively asking questions and showing an interest in what answers you receive.
I started writing books partly because of the conversations I found myself having with my friends on social media. ~ B.Taylor
Blogs themselves are best described as: “Independent articles meant to inform a readership in a way that is relevant.” So it is very important to know what your contacts on social media are interested in.
Blogs may fall into very different categories with very different styles that reflect more about the writer than the material. For example a photographer might opt to say as few words as possible and load a blog with pictures and short narratives.
Where as a Tech Blog might rely on fewer pictures but more explainations.
How these two bloggers will follow up by engaging their audience is quite different. The photographer will likely have a lot of compliments, and a few questions about the pictures. The tech blogger might get questions that relate to technical information, and so both bloggers should be ready to follow up quite differently.
Every sort of blog that engages an audience will likely need some follow up presence by the blogger to be resyndicated until that blogger is well known.
To prepare an audience for a blog might be one of the key differences between the series blog, and the “One shot blog.” The coming soon follow up blog announcement at the bottom of a blog tends to be an example of this kind of preparation.
- Keep your blogs categorized so that related articles are easy to find.
- Use links to source material that explains difficult concepts.
- Credit photo sources.
- Offer arrangements for guest bloggers and cross link their related articles back to their blog.
- Learn how to arrange articles so that they are easy to read.
- Don’t overembellish with bolds, itallics, underscores, strikethroughs, etc.
It is important to have follow buttons for all of your social media accounts displayed in a high visibility area of your site so your readers can connect with you on other platforms.
It is equally important that you have the ability to moderate or prevent spam from becoming a part of your site. Between comment areas, and spam blogs, this can detract from your blog’s popularity considerably.
All of this is just one part of a blog series I will be writing about this subject. In our follow ups we will be discussing:
- Sharing Tools
- Product Information
- Relevant Linking
Thank you for reading this and come back soon!