Directing Your Businesses Focus

Hello reader,

That title doesn’t tell you much about what this article will be about, but undoubtably many of you are looking for ways to improve: sales, customer relations, and similar aspects of your business that seem to be lagging behind what you perceive should be the normal.

Is business slow for everyone right now?

No and never ask that in the face of bad numbers because it sets you up to confirm the worst rather than fix what isn’t working. Somewhere somebody is doing better business than you are and it’s just a matter of what they are doing differently.

Doesn’t it matter which aspect of my business is lagging behind?

Not really. The interdependent nature of your business is like a woven object, if you lift or depress from any side the other sides will pitch accordingly and eventually everything will suffer.

An example, A company with an annual revenue of let’s say 200,000 dollars for 5 years notices a 2% drop in marketing revenue but disregards it because of a 2% increase in volume. While this may seem insignificant on it’s face many things might be happening to cause those fluctuations, and if it remains a trend what will happen is a cap on the volume increase.  With no limit to the drop in the marketing revenue this might spell disaster.

Why is this possible?

If you had 200 customers last month and sold them all something (let’s say for $20.00) that was normal, if the next month you had 180 and sold them all just a bit more, ($25.00) that was a small sign of decrease in customers being reached. If this process continues you’ll end up eventually with only 20 customers who can’t possibly make up for the lack in extra customers with more sales.

What if this isn’t related to my problem?

Then you need to look at your problem through a similar set of criteria to begin to solve the actual problem. Perhaps you have an average number of sales per month but haven’t really looked very closely at where they are coming from. This is dangerous because you’ll never be able to predict the trends that are deciding your company’s fate.

Even if I only am selling _______?

Let’s say you are on a beach somewhere selling sunscreen, you only sell one or two bottles a day. I can’t imagine a much smaller business model so bear with me.

You can undoubtably account for seasonal differences in your customer volume, because off season you know not to bother to show up except maybe on weekends.

Chances are there are points along your route that have made you more sales than you might have noticed. In fact there is a pretty good chance that the majority of your sales were closer to the parking lots than knee deep in the ocean.

Now to increase your likelihood of selling more in this model you only need to stand closer to the parking lot more often.

At least that would be a logical first step.

Businesses strategies online are different though aren’t they?

Not at all. Where you are most likely to find your customers or clients doen’t change as much as your likelihood to be in that same place. In fact many pinterest users who sell products through etsy and similar venues have noted that you might forget to keep doing pinterest even though it accounts for a portion of your sales that only looks significant once it is missing.

But I am selling something different, and it seems like nobody is buying.

Look over your past numbers if you ever had success with your product or service. Note the times you were engaged in active selling versus passive selling. Were people talking about related products? Were you recommending your product as a specific solution?

Even through social media high volume sales are possible, in spite of what people say. The trick is to know your customer better than you know your product. When would you be open to a suggestion about what to try?

At one point I sold a few copies of this book just by explaining that scenario. It’s only 13 pages long but entails how to make serious use out of your social media.

So how am I trying to redirect my business focus?

Focusing on what you are doing differently than someone else in your niche is an excellent place to start provided you know they are succeeding. In marketing look at where to direct the majority of your attention and change the language to reflect the thinking your customers are using when they are open to trying something new.

Example, “I forgot my sunscreen and it’s 80 degrees, thankfully slipperyfrog saved my weekend. The individual packets of spf 2000 were non irritating and lasted for hours without reapplying. #SlipperyfrogRocks”

In the above example a non descript ad that would look silly in normal conversation. However if this same silly ad were directed at a beach event, where such things have probably actually just happened, it would possibly grab mentions and even sales.

So go where the customers are?

That is exactly where much of your business should be focused. You’ll know better than I will how you can implement this thinking. Selling books is different than selling services, selling sunscreen is different than either one. But the common understanding to be garnered from all of this is nobody is getting anything done knee deep in the ocean.

Except maybe catching dinner.

Thanks for reading this!


Spread the love

92 thoughts on “Directing Your Businesses Focus

  1. Might be near not possible to come across well-informed users on this subject, nonetheless you appear like you are familiar with what exactly you’re revealing! With Thanks

  2. Somebody essentially lend a hand to make severely posts I might state. This is the first time I frequented your website page and thus far? I surprised with the research you made to create this actual submit incredible. Fantastic job!

  3. You actually make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

  4. También tienen un servicio para averiguar el operador original de tu iPhone para saber si el iPhone está registrado como robado, algo importante por ejemplo si quieres comprar un iPhone en eBay, preguntando el IMEI es posible comprobar su origen limpio antes de pagar por él. En , utilizamos la red mundial de servidores de contenidos (CDN) de MaxCDN , que nos permite servir nuestras páginas web mucho más eficiente y rápidamente. Política de privacidad Accediendo a esta web aceptas la utilización de cookies de terceros con el objetivo de ofrecer servicios publicitarios. Además, los técnicos también suelen ser subcontratados y pueden estar trabajando para ambas compañías perfectamente.


  5. My wife and i were quite lucky that Albert managed to finish up his studies through your ideas he made through your web site. It is now and again perplexing to just find yourself offering helpful hints that others have been trying to sell. Therefore we see we have you to give thanks to because of that. All the illustrations you made, the simple site navigation, the relationships you give support to instill – it’s mostly amazing, and it is aiding our son in addition to the family understand the idea is entertaining, which is seriously mandatory. Many thanks for all the pieces!

  6. Somebody necessarily assist to make significantly articles I’d state. This is the very first time I frequented your web page and up to now? I amazed with the research you made to create this actual put up extraordinary. Excellent task!

  7. Hey There. I found your blog using msn. This is a very well written article. I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I will certainly comeback.

  8. I am not sure where you’re getting your information, but great topic. I needs to spend some time learning much more or understanding more. Thanks for magnificent information I was looking for this info for my mission.

  9. Great blog here! Also your website loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as fast as yours lol

  10. Nice post. I was checking continuously this blog and I am impressed! Extremely useful information particularly the last part :) I care for such information a lot. I was looking for this particular information for a very long time. Thank you and good luck.

  11. I just couldn’t go away your website prior to suggesting that I really enjoyed the usual information a person provide to your guests? Is going to be again regularly in order to check out new posts

  12. Thanks for sharing excellent informations. Your web-site is so cool. I’m impressed by the details that you have on this site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found simply the info I already searched everywhere and simply could not come across. What an ideal web site.

  13. hi!,I like your writing very a lot! share we communicate more about your post on AOL? I need a specialist on this house to resolve my problem. May be that’s you! Looking forward to see you.

  14. I wanted to draft you this tiny observation in order to say thanks once again relating to the breathtaking things you have shown on this page. It’s quite extremely generous with people like you to make easily precisely what many individuals could possibly have advertised for an electronic book to get some money on their own, mostly considering that you might have done it if you ever considered necessary. The techniques in addition served as a good way to recognize that someone else have the identical fervor really like mine to see somewhat more regarding this condition. I’m certain there are many more pleasurable times ahead for individuals who examine your site.

  15. Hello my family member! I want to say that this article is amazing, nice written and include almost all significant infos. I would like to look extra posts like this .

  16. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently fast.

  17. I am very happy to read this. This is the kind of manual that needs to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this best doc.

  18. Have you ever consideredthought about includingadding a little bit more than just your articles? I mean, what you say is valuablefundamentalimportant and alleverything. NeverthelessHoweverBut think ofjust imaginethink aboutimagine if you added some great visualsgraphicsphotospicturesimages or video clipsvideos to give your posts more, “pop”! Your content is excellent but with imagespics and clipsvideo clipsvideos, this sitewebsiteblog could undeniablycertainlydefinitely be one of the most beneficialvery bestgreatestbest in its nichefield. AwesomeAmazingVery goodTerrificSuperbGoodWonderfulFantasticExcellentGreat blog!

  19. I do not even know how I ended up here, but I thought this post was good. I don’t know who you are but certainly you are going to a famous blogger if you are not already ;) Cheers!

  20. Hiya, I am really glad I’ve found this information. Nowadays bloggers publish only about gossips and web and this is actually annoying. A good web site with exciting content, this is what I need. Thanks for keeping this site, I will be visiting it. Do you do newsletters? Cant find it.

  21. Thank you a lot for providing individuals with such a memorable chance to read in detail from here. It’s always very amazing plus full of amusement for me personally and my office peers to search your website at minimum thrice weekly to learn the latest stuff you will have. And of course, I’m just certainly impressed concerning the eye-popping pointers you give. Certain 2 tips in this posting are surely the very best we have all had.

  22. It’s appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I want to suggest you few interesting things or tips. Perhaps you can write next articles referring to this article. I want to read even more things about it!

  23. Super-Duper blog! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also

  24. Fantastic beat ! I would like to apprentice while you amend your web site, how can i subscribe for a blog website? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

  25. Thank you a lot for providing individuals with an extraordinarily spectacular chance to read in detail from this blog. It’s usually so nice and as well , packed with amusement for me and my office fellow workers to visit your blog minimum three times in one week to study the fresh items you have got. Of course, I’m actually motivated with the gorgeous tips and hints you give. Certain 3 tips in this article are clearly the most suitable we’ve ever had.

  26. Great amazing things here. I am very happy to look your post. Thanks a lot and i am having a look ahead to contact you. Will you kindly drop me a mail?

  27. Great write-up, I am normal visitor of one¡¦s blog, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.

  28. En tu caso un síntoma de que a la máquina le falta tiro puede ser una llama muy baja, además de que la cámara de combustión se ensucie mas al no evacuar todos los inquemados. En cuanto a la limpieza si te aconsejo contrates a algún servicio técnico para que la realice a fondo, te sorprenderás cuando veas lo que sacan de la máquina, ten en cuenta que a mas limpieza menos consumo y más durabilidad de todos los componentes. En primer lugar decirle que he mandado ahora mismo la consulta a mi servicio técnico de Bronpi y en cuando reciba contestación se la remitiré a ver si podemos solucionar el problema. De todas formas en cuanto me contesten los del SAT volvemos a hablar, a ver si entre todos lo solucionamos.

  29. Hola,con la crisis..hay que hacer inventos!Quiero decir yo me dedico a comprar neveras no-frost , con 2 motores y 2 termostatos(sin electronica ,antiquas)areglarlo y venderloVivo en España soy puedo echar una mano lo hare.Problemas que he visto yo es que se quema la electronica(haces poco tenia en casa 4 no-frost todos Fagor).Perdona mi gramatica ,no se escribir bien,un saludo.

  30. obviously like your web-site however you have to test the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very bothersome to inform the truth then again I will surely come back again.

  31. Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more from this post. I’m very glad to see such excellent info being shared freely out there.

  32. I’m still learning from you, as I’m making my way to the top as well. I definitely love reading all that is written on your blog.Keep the posts coming. I liked it!

  33. Para ejercer los derechos de garantía, será necesario guardar todas las facturas, presupuestos y resguardos de entrega del aparato para su reparación. El Servicio Técnico deberá proceder en este caso a la reparación gratuita, salvo en los casos en que la avería se hubiera producido por un uso inadecuado del aparato por manipulación por terceras personas.

  34. Teniendo en cuenta que en estos avisos solo contamos los realizados de la marca Aspes, incluyendo calderas, calentadores u otros tipos de electrodomésticos de esta fantastica marca. Y es que aunque no seamos el servicio técnico oficial de Aspes en Madrid, nos tomamos nuestra profesión con igual seriedad y profesionalidad para ofrecer el servicio igual que el oficial.

  35. You actually make it seem so easy with your presentation but I find this topic to be actually something which I think I would never understand. It seems too complex and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

Leave a Reply

Your email address will not be published. Required fields are marked *