Directing Your Businesses Focus

Hello reader,

That title doesn’t tell you much about what this article will be about, but undoubtably many of you are looking for ways to improve: sales, customer relations, and similar aspects of your business that seem to be lagging behind what you perceive should be the normal.

Is business slow for everyone right now?

No and never ask that in the face of bad numbers because it sets you up to confirm the worst rather than fix what isn’t working. Somewhere somebody is doing better business than you are and it’s just a matter of what they are doing differently.

Doesn’t it matter which aspect of my business is lagging behind?

Not really. The interdependent nature of your business is like a woven object, if you lift or depress from any side the other sides will pitch accordingly and eventually everything will suffer.

An example, A company with an annual revenue of let’s say 200,000 dollars for 5 years notices a 2% drop in marketing revenue but disregards it because of a 2% increase in volume. While this may seem insignificant on it’s face many things might be happening to cause those fluctuations, and if it remains a trend what will happen is a cap on the volume increase.  With no limit to the drop in the marketing revenue this might spell disaster.

Why is this possible?

If you had 200 customers last month and sold them all something (let’s say for $20.00) that was normal, if the next month you had 180 and sold them all just a bit more, ($25.00) that was a small sign of decrease in customers being reached. If this process continues you’ll end up eventually with only 20 customers who can’t possibly make up for the lack in extra customers with more sales.

What if this isn’t related to my problem?

Then you need to look at your problem through a similar set of criteria to begin to solve the actual problem. Perhaps you have an average number of sales per month but haven’t really looked very closely at where they are coming from. This is dangerous because you’ll never be able to predict the trends that are deciding your company’s fate.

Even if I only am selling _______?

Let’s say you are on a beach somewhere selling sunscreen, you only sell one or two bottles a day. I can’t imagine a much smaller business model so bear with me.

You can undoubtably account for seasonal differences in your customer volume, because off season you know not to bother to show up except maybe on weekends.

Chances are there are points along your route that have made you more sales than you might have noticed. In fact there is a pretty good chance that the majority of your sales were closer to the parking lots than knee deep in the ocean.

Now to increase your likelihood of selling more in this model you only need to stand closer to the parking lot more often.

At least that would be a logical first step.

Businesses strategies online are different though aren’t they?

Not at all. Where you are most likely to find your customers or clients doen’t change as much as your likelihood to be in that same place. In fact many pinterest users who sell products through etsy and similar venues have noted that you might forget to keep doing pinterest even though it accounts for a portion of your sales that only looks significant once it is missing.

But I am selling something different, and it seems like nobody is buying.

Look over your past numbers if you ever had success with your product or service. Note the times you were engaged in active selling versus passive selling. Were people talking about related products? Were you recommending your product as a specific solution?

Even through social media high volume sales are possible, in spite of what people say. The trick is to know your customer better than you know your product. When would you be open to a suggestion about what to try?

At one point I sold a few copies of this book just by explaining that scenario. It’s only 13 pages long but entails how to make serious use out of your social media.

So how am I trying to redirect my business focus?

Focusing on what you are doing differently than someone else in your niche is an excellent place to start provided you know they are succeeding. In marketing look at where to direct the majority of your attention and change the language to reflect the thinking your customers are using when they are open to trying something new.

Example, “I forgot my sunscreen and it’s 80 degrees, thankfully slipperyfrog saved my weekend. The individual packets of spf 2000 were non irritating and lasted for hours without reapplying. #SlipperyfrogRocks”

In the above example a non descript ad that would look silly in normal conversation. However if this same silly ad were directed at a beach event, where such things have probably actually just happened, it would possibly grab mentions and even sales.

So go where the customers are?

That is exactly where much of your business should be focused. You’ll know better than I will how you can implement this thinking. Selling books is different than selling services, selling sunscreen is different than either one. But the common understanding to be garnered from all of this is nobody is getting anything done knee deep in the ocean.

Except maybe catching dinner.

Thanks for reading this!


Spread the love
  • 101

175 thoughts on “Directing Your Businesses Focus”

  1. I just could not depart your web site before suggesting that I extremely loved the standard info an individual provide to your guests? Is gonna be back frequently to investigate cross-check new posts

  2. I really appreciated this article and your webpage is great too!. So lucky I came across this on Instagram!

  3. Good day very cool web site!! Man .. Excellent .. Amazing .. I’ll bookmark your web site and take the feeds also…I am satisfied to seek out numerous useful information here in the submit, we need develop more techniques on this regard, thank you for sharing.

  4. You are my intake, I possess few web logs and very sporadically run out from brand :). “To die for a religion is easier than to live it absolutely.” by Jorge Luis Borges.

  5. I got what you intend, appreciate it for posting .Woh I am thankful to find this website through google. “Delay is preferable to error.” by Thomas Jefferson.

  6. I like this site very much, Its a really nice situation to read and find information. “There is no human problem which could not be solved if people would simply do as I advise.” by Gore Vidal.

  7. I’ve been absent for some time, but now I remember why I used to love this web site. Thank you, I will try and check back more often. How frequently you update your website?

  8. Thanks so much for providing individuals with such a special chance to check tips from this site. It can be very enjoyable plus jam-packed with amusement for me personally and my office colleagues to visit the blog nearly three times a week to study the latest tips you have. And definitely, I am usually amazed with the staggering ideas served by you. Certain 3 areas in this post are undoubtedly the most impressive we’ve ever had.

  9. You could definitely see your expertise within the work you write. The world hopes for even more passionate writers like you who are not afraid to mention how they believe. Always follow your heart. “A second wife is hateful to the children of the first a viper is not more hateful.” by Euripides.

  10. Great blog here! Also your web site loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol

  11. you’re really a just right webmaster. The website loading speed is incredible. It kind of feels that you’re doing any distinctive trick. Furthermore, The contents are masterpiece. you have performed a excellent task in this topic!

  12. Great ¡V I should certainly pronounce, impressed with your site. I had no trouble navigating through all the tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Excellent task..

  13. great points altogether, you just gained a new reader. What would you suggest about your put up that you just made some days ago? Any certain?

  14. I think other website proprietors should take this website as an model, very clean and fantastic user genial style and design, as well as the content. You’re an expert in this topic!

  15. Thank you for every other fantastic post. The place else may just anybody get that type of info in such an ideal manner of writing? I have a presentation subsequent week, and I am on the search for such info.

  16. Great post and right to the point. I don’t know if this is truly the best place to ask but do you folks have any thoughts on where to hire some professional writers? Thanks :)

  17. You really make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

  18. Hello very cool web site!! Guy .. Beautiful .. Superb .. I will bookmark your web site and take the feeds also¡KI’m happy to search out numerous useful info right here within the post, we need work out more techniques on this regard, thank you for sharing. . . . . .

  19. I think other site proprietors should take this website as an model, very clean and wonderful user genial style and design, let alone the content. You’re an expert in this topic!

  20. Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is excellent, as well as the content!

  21. I needed to post you this tiny note in order to say thanks once again for these nice tricks you’ve discussed above. It’s so seriously generous with people like you to supply unhampered exactly what a number of us could possibly have made available for an e book to get some dough for themselves, primarily given that you might well have tried it in the event you wanted. The tricks as well worked to provide a easy way to be aware that many people have the same passion like my own to know significantly more with regards to this problem. I am certain there are numerous more pleasurable sessions up front for folks who scan your blog post.

  22. As soon as I detected this web site I went on reddit to share some of the love with them.

  23. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to design my own blog and would like to know where u got this from. thanks a lot

Leave a Reply

Your email address will not be published. Required fields are marked *