Lets imagine that, infographics aside, we needed to get a point across in an article about a product or topic that isn’t particularly interesting… Some examples might be pet grooming, lawn care, perhaps even social media marketing?
There are tricks to overselling any idea, and with my help you can probably learn many of them right here today for free!
- Colored Fonts To Draw Attention In An Important Looking Way Followed By A Video
[Insert Video Here] <— and make it enormous, practically full screen, and make the video sound important.
The above video was for demonstration purposes only, and your results may vary!
- Make a follow up point followed by an infographic, featuring logos, expensive looking shiny logos
- Make dire comparisons, and offer to agree with readers who see it your way…
- If you agree with what I just said, I’m with you 100% otherwise, woe to you my unfortunate one
- Reign in the data and oversell the examples with catchy phrases
Almost 7 out of 14 people agree that they are one half of that number. That makes it fantastic! If you add links to words that don’t need to be linked it can look almost intentionally overboard.
This would be a great place to add testimonials that look like they were carefully selected from a whole pile of similar testimonials, i.e.
- Tim from probably doesn’t exist says, “I’m not even signed in to comment, that’s how fantastic this blog looks!”
- Susan from certainly not real says, “Just for agreeing with Tim, I feel prettier than ever!”
If Tim and or Susan can be pictured in front of a beach backdrop looking happy, that is probably worth showing, provided they are either doctors, lawyers, judges, or some official sounding job title with initials after like Accounting IT!
A money back guarantee might be completely over the top but if you aren’t completely satisfied with this idea you might get exactly what you originally intended to spend on it – the full amount offered, (which might equal nothing,) you heard that right folks, no cost to you or me!
The language of the oversell is as fresh today as it ever was, and whether you sell used cars or not you’ll probably love the star shaped price logos that have been around since 1928 in print ads to attract attention to the $19.99 you are trying to charge for whatever you were over-selling.
I might now mention that operators are standing by with a free gift, just for containing your enthusiasm long enough to try to order the pet grooming, lawn care, and social media package! And I simply must offer you a 30 day risk free trial just because you might be one of the first 400 customers even if you are the 23,000,000th customer, which entitles you to be entered in to a drawing for $1000 worth of other stuff you didn’t even know you wanted yet!
Sure some of this sounds like infomercials but that’s because it is exactly the same strategy!
Enjoy my books!