How to use Hootsuite and Tweetdeck to Run a Campaign


So while I wait for the video tutorial to render and upload it to YouTube…

There are some important things to note about using the same links across multiple social media platforms.

  1. Featured Images will usually show up on Facebook, and often on Linkdin
  2. Some content doesn’t work as well from one platform to another
  3. Direct sharing of content follows slightly different rules than auto scheduled content
  4. Encouraging people to reshare content often just  pisses them off
  5. No seriously they hate seeing RT – Repost – and especially “I know my real friends will repost this.”

The content that works best on any platform just depends on your audience on each platform. There really aren’t any hard and fast rules about what works best on each platform.

Generally successful campaigns on hootsuite or tweetdeck consist of the following:

  • Small collaborative teams that can coordinate a schedule to work together at getting discussion started
  • Incentives for participation are always helpful
  • Content that stacks i.e. articles, videos (or podcasts) that work together to keep the focus on one topic
  • Hashtags while they last
  • Landing pages that can be updated throughout the campaign

Make a not of that last one. Once hashtags are gone the only measure of a successful campaign for many businesses will be metrics involving landing pages.

Auto scheduling content is still crucial because most social media campaigns will be long term. Automatic scheduling gives you an opportunity to communicate with people while your content goes out on autopilot.

Featured images that show up best tend to match or exceed 1200 x 800 but if the picture isn’t overly complex 640 x 480 shows up just fine.

When sharing content directly from a page you’ll find some websites kindly offer a variety of shots to choose from as featured images.

Inviting people to re share content isn’t a bad thing if you do it in the blog directly. Generally when people see RT, Retweet, Reshare, Repost, or any polite variation they quickly ask themselves if the content is relevant to their audience, but also they often wonder: “Do I want to make my audience think I am asking them to re share this?”

Edit and retweet is a nice feature.

I’ve read and re syndicated hundreds of thousands of blogs and the only times I have flatly refused to do so was when I saw the dreaded “My real friends will re-post this.”

Think before you share.

If you think for some reason that someone you know might benefit from any of the articles I have written, by all means feel free to share.

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1,269 thoughts on “How to use Hootsuite and Tweetdeck to Run a Campaign”

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