How to use Hootsuite and Tweetdeck to Run a Campaign

 

So while I wait for the video tutorial to render and upload it to YouTube…

There are some important things to note about using the same links across multiple social media platforms.

  1. Featured Images will usually show up on Facebook, and often on Linkdin
  2. Some content doesn’t work as well from one platform to another
  3. Direct sharing of content follows slightly different rules than auto scheduled content
  4. Encouraging people to reshare content often just  pisses them off
  5. No seriously they hate seeing RT – Repost – and especially “I know my real friends will repost this.”

The content that works best on any platform just depends on your audience on each platform. There really aren’t any hard and fast rules about what works best on each platform.

Generally successful campaigns on hootsuite or tweetdeck consist of the following:

  • Small collaborative teams that can coordinate a schedule to work together at getting discussion started
  • Incentives for participation are always helpful
  • Content that stacks i.e. articles, videos (or podcasts) that work together to keep the focus on one topic
  • Hashtags while they last
  • Landing pages that can be updated throughout the campaign

Make a not of that last one. Once hashtags are gone the only measure of a successful campaign for many businesses will be metrics involving landing pages.

Auto scheduling content is still crucial because most social media campaigns will be long term. Automatic scheduling gives you an opportunity to communicate with people while your content goes out on autopilot.

Featured images that show up best tend to match or exceed 1200 x 800 but if the picture isn’t overly complex 640 x 480 shows up just fine.

When sharing content directly from a page you’ll find some websites kindly offer a variety of shots to choose from as featured images.

Inviting people to re share content isn’t a bad thing if you do it in the blog directly. Generally when people see RT, Retweet, Reshare, Repost, or any polite variation they quickly ask themselves if the content is relevant to their audience, but also they often wonder: “Do I want to make my audience think I am asking them to re share this?”

Edit and retweet is a nice feature.

I’ve read and re syndicated hundreds of thousands of blogs and the only times I have flatly refused to do so was when I saw the dreaded “My real friends will re-post this.”

Think before you share.

If you think for some reason that someone you know might benefit from any of the articles I have written, by all means feel free to share.

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696 thoughts on “How to use Hootsuite and Tweetdeck to Run a Campaign”

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  11. Hi there! Do you know if they make any plugins to safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

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  13. Hey there! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing a few months of hard work due to no back up. Do you have any solutions to protect against hackers?

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  16. At this time it appears like WordPress is the best blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?

  17. Howdy just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same results.

  18. Hiya! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa? My site goes over a lot of the same topics as yours and I think we could greatly benefit from each other. If you might be interested feel free to send me an e-mail. I look forward to hearing from you! Excellent blog by the way!

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  21. Hello! This is my 1st comment here so I just wanted to give a quick shout out and tell you I really enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that cover the same subjects? Thank you so much!

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  23. Howdy! I know this is kind of off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.

  24. Hello, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you reduce it, any plugin or anything you can advise? I get so much lately it’s driving me crazy so any assistance is very much appreciated.

  25. Amazing blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your theme. Bless you

  26. Hmm is anyone else having problems with the pictures on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.

  27. I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!

  28. I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!

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  32. My partner and I absolutely love your blog and find many of your post’s to be exactly what I’m looking for. Does one offer guest writers to write content to suit your needs? I wouldn’t mind publishing a post or elaborating on a number of the subjects you write regarding here. Again, awesome web log!

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  34. Hi! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog post or vice-versa? My site addresses a lot of the same topics as yours and I believe we could greatly benefit from each other. If you’re interested feel free to send me an e-mail. I look forward to hearing from you! Terrific blog by the way!

  35. Whoa! This blog looks exactly like my old one! It’s on a totally different topic but it has pretty much the same page layout and design. Great choice of colors!

  36. Hey there, I think your site might be having browser compatibility issues. When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, very good blog!

  37. Hey! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My site looks weird when browsing from my iphone4. I’m trying to find a template or plugin that might be able to resolve this issue. If you have any suggestions, please share. Cheers!

  38. Amazing! This blog looks exactly like my old one! It’s on a entirely different subject but it has pretty much the same page layout and design. Superb choice of colors!

  39. Hi! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform.

  40. I’m curious to find out what blog system you happen to be utilizing? I’m having some small security issues with my latest website and I would like to find something more safeguarded. Do you have any solutions?

  41. With havin so much content and articles do you ever run into any problems of plagorism or copyright infringement? My site has a lot of unique content I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the web without my agreement. Do you know any methods to help reduce content from being ripped off? I’d really appreciate it.

  42. My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and am anxious about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be really appreciated!

  43. Greetings! I’ve been following your website for a while now and finally got the bravery to go ahead and give you a shout out from New Caney Texas! Just wanted to say keep up the excellent job!

  44. Howdy are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any coding expertise to make your own blog? Any help would be really appreciated!

  45. Hi! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

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