How to use Hootsuite and Tweetdeck to Run a Campaign

 

So while I wait for the video tutorial to render and upload it to YouTube…

There are some important things to note about using the same links across multiple social media platforms.

  1. Featured Images will usually show up on Facebook, and often on Linkdin
  2. Some content doesn’t work as well from one platform to another
  3. Direct sharing of content follows slightly different rules than auto scheduled content
  4. Encouraging people to reshare content often just  pisses them off
  5. No seriously they hate seeing RT – Repost – and especially “I know my real friends will repost this.”

The content that works best on any platform just depends on your audience on each platform. There really aren’t any hard and fast rules about what works best on each platform.

Generally successful campaigns on hootsuite or tweetdeck consist of the following:

  • Small collaborative teams that can coordinate a schedule to work together at getting discussion started
  • Incentives for participation are always helpful
  • Content that stacks i.e. articles, videos (or podcasts) that work together to keep the focus on one topic
  • Hashtags while they last
  • Landing pages that can be updated throughout the campaign

Make a not of that last one. Once hashtags are gone the only measure of a successful campaign for many businesses will be metrics involving landing pages.

Auto scheduling content is still crucial because most social media campaigns will be long term. Automatic scheduling gives you an opportunity to communicate with people while your content goes out on autopilot.

Featured images that show up best tend to match or exceed 1200 x 800 but if the picture isn’t overly complex 640 x 480 shows up just fine.

When sharing content directly from a page you’ll find some websites kindly offer a variety of shots to choose from as featured images.

Inviting people to re share content isn’t a bad thing if you do it in the blog directly. Generally when people see RT, Retweet, Reshare, Repost, or any polite variation they quickly ask themselves if the content is relevant to their audience, but also they often wonder: “Do I want to make my audience think I am asking them to re share this?”

Edit and retweet is a nice feature.

I’ve read and re syndicated hundreds of thousands of blogs and the only times I have flatly refused to do so was when I saw the dreaded “My real friends will re-post this.”

Think before you share.

If you think for some reason that someone you know might benefit from any of the articles I have written, by all means feel free to share.

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442 thoughts on “How to use Hootsuite and Tweetdeck to Run a Campaign

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  15. My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and am anxious about switching to another platform. I have heard good things about blogengine.net. Is there a way I can import all my wordpress content into it? Any help would be greatly appreciated!

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  17. Hey would you mind stating which blog platform you’re using? I’m planning to start my own blog soon but I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S My apologies for getting off-topic but I had to ask!

  18. Good day! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  19. Hey terrific website! Does running a blog similar to this take a large amount of work? I have virtually no expertise in coding but I had been hoping to start my own blog in the near future. Anyhow, if you have any ideas or tips for new blog owners please share. I know this is off subject however I simply wanted to ask. Thanks a lot!

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  25. Hi there! I know this is kinda off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

  26. Hey outstanding blog! Does running a blog similar to this take a large amount of work? I have absolutely no knowledge of computer programming however I was hoping to start my own blog in the near future. Anyways, if you have any suggestions or techniques for new blog owners please share. I know this is off subject nevertheless I just needed to ask. Kudos!

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  28. My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am nervous about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can import all my wordpress content into it? Any kind of help would be greatly appreciated!

  29. Whats up this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get advice from someone with experience. Any help would be greatly appreciated!

  30. Superb blog! Do you have any helpful hints for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any tips? Bless you!

  31. I am really loving the theme/design of your website. Do you ever run into any internet browser compatibility issues? A couple of my blog readers have complained about my website not working correctly in Explorer but looks great in Firefox. Do you have any suggestions to help fix this issue?

  32. Hello would you mind sharing which blog platform you’re working with? I’m going to start my own blog soon but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Sorry for getting off-topic but I had to ask!

  33. Admiring the commitment you put into your site and in depth information you offer. It’s nice to come across a blog every once in a while that isn’t the same unwanted rehashed information. Fantastic read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  34. Hi there, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam remarks? If so how do you reduce it, any plugin or anything you can advise? I get so much lately it’s driving me crazy so any assistance is very much appreciated.

  35. Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say great blog!

  36. Today, I went to the beach front with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  37. Hmm is anyone else having problems with the images on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.

  38. Hello this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!

  39. Hi there! I know this is kind of off-topic however I needed to ask. Does building a well-established website such as yours require a massive amount work? I’m completely new to operating a blog however I do write in my journal everyday. I’d like to start a blog so I will be able to share my experience and thoughts online. Please let me know if you have any kind of suggestions or tips for new aspiring bloggers. Thankyou!

  40. Hi, I think your site might be having browser compatibility issues. When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, excellent blog!

  41. Hey fantastic blog! Does running a blog similar to this require a large amount of work? I’ve virtually no knowledge of programming however I was hoping to start my own blog soon. Anyways, should you have any recommendations or techniques for new blog owners please share. I know this is off topic but I simply needed to ask. Thanks!

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