In this article we will be focusing on presenting product information, as well as monetized content, i.e. links that can lead to sales, ads, and related images. Before we begin I’d like to summarize what we’ve discussed so far.
Primarily we’ve illustrated how to use sharing tools, follow buttons, keyword based links, images and some of the SEO secrets that border on SMO. We’ve done so quite casually but where most of this is headed is towards not only engaging your reader, but including them in a process.
Ideally we can envision sales related articles as simply business, and perhaps a friendlier sort of business where: “provided a customer wants something you are selling you have a good chance of making that happen.”
This can be dangerous thinking, and for bloggers this is often a fatal flaw.
Because not only are you less likely to imagine your blog selling something unless that is your actual goal, but because even if it is, what words do the people buying what you are selling need to hear to convert willingly into a customer?
You may not be selling anything but the goal remains the same:
- To overcome an objection to the thought you are presenting
- To enlist the reader in your thinking
- To leave room for their conclusions
- To inform about whatever might be relevant
- To encourage engagement that can “seal a deal”
So with that in mind, what are you presenting?
If you read much of my writing you’ll notice that I ask questions to “myself” seemingly during my blog. It might look silly to some journalistic type bloggers. Of course I am merely presenting a logical question in response to what was just presented, but why is that important?
Because whether we are selling anything or not, the goal is to let the reader follow your thinking.
So presenting a product, and information about it, are actually easy enough.
Keep the theme of the products similar, with similar backgrounds for multiple examples. Colors are distracting when the reader examines what you have shown them. So even if you don’t like white backgrounds, stick within the contrasts as much as possible.
Advertsisers don’t typically surround products with color, they present a barren neutral backdrop that accentuates the color scheme of the product.
Like the following example.
Phauxshiba-Bell-Snackintosh running BSD
Were we to use this as the example, we could put a rating here, Best in class 2 days in a row!
|Brand and Specs here Hd/Ram/Etc||Ships with AC converter also Solar Powered|
|Specs here coupled with options. Free turkey with every purchase.||Grey, Black, White, Or Minty Delicious Green|
|Price here, followed by reviews underneath.||0 available because it’s not real.|
3 out of 5 stars because it didn’t exist. ~ Random Nonexistent Consumer Magazine
The goal here is to elaborate beyond the “placement of the product” in such a way that the reader understands why you are talking about it.
“I personally enjoyed the slim semi neurotic styling and the free bonus turkey was delicious.”
Monetization on the other hand is finding a way to:
- Get paid for that article directly which can sometimes be done through the agency marketing it
- Get paid for ads that run along with it i.e. for comparable products or additional products and services
- Be selling the product itself directly or through an affiliate program though this borders on commission
- Be the person collecting data related to the interest in the product (Bloggers know what topics are hot by page views)
- Be the person being paid by companies to be an expert about the products (Only I know how to fix this tiny machine)
- Any combination of the above as well as commissions possibly though commissions are more engagement based usually
While you are technically only a short google search away from ways to get “involved” with each of these approaches, be aware of the following…
None of this is any easier than it sounds, in fact getting involved with sponsorships, affiliate programs, product sales, etc can be very time consuming and difficult, particularly when you are just starting out, but even as time goes by the potential of getting monetized in new ways without alienating old affiliate programs becomes more difficult.
The chances of getting rich using google adsense type programs is becoming increasingly slim unless you devote a great deal of time to it exclusively.
The same is true for each individual approach.
However as you get more involved it can and does happen, so use your best discernment when choosing an approach.
Thanks for reading this!