As an author I recognize the value of good marketing.
Throughout my time on Twitter and Facebook I have seen the keys to running successful campaigns. Whether your goal is to increase followers, increase sales, increase brand recognition, or just to get something specific in front of more people, it can be very useful to have friends helping you do it.
Marketing doesn’t have to be difficult.
At this exact moment people are using their social media presence to leverage better deals, better sales, and better customer service than some of us are in a position to.
You have options:
- Gather as many followers as possible, vet those followers and make as many friends as possible
- Buy followers and risk getting banned from Twitter or Facebook
- Enlist the help of people who build networks and engage those networks
- Create content that people can’t help but re tweet or repost
Now among those options, there are a few bad ones, though not at first glance. Gathering many followers can be time consuming but also very rewarding.Vetting those followers can be problematic as many of us lack the foresight to see the long term potential that any given follower can offer us.
While we may not realize it, even the followers that we would tend to think are a bad fit are only a bad fit to a certain percentage of any given audience. To another audience they may be the only bridge you have.
Buying followers is of course against Twitter policy and it really can get you suspended or even banned from Twitter. This would only be worth the risk if you were just starting out and had nothing to lose by trying to get a million followers and it wouldn’t matter if you failed.
Enlisting help is easier and better than it sounds. And creating amazing content doesn’t have to be difficult. There are tricks to making your content outstanding, and all it takes to learn how is some research over the trending content of the past.
To enlist help from people who build networks you could choose to do the following:
- Ask and offer similar help in exchange
- Pay for the help
Now asking and offering can be done, I built a #WritersCross on those principles a long while back and it worked, We had many amazing talented writers helping each other. But eventually it fell apart as people would become bored with it, there were even a few who just took advantage of it. It can be done, but it is problematic.
Advantages of paying for the help:
- You get to expect results
- You get a say in what is said about your brand
- Your involvement is not crucial
- Your schedule opens up for your projects
- You get a measure of relief
- If it doesn’t get the results you want, you simply stop using the service
We have seen the advantages and disadvantages of trying to get things done for free. It can happen and often is a way to do things. But ultimately if you are serious about success, and you want real results, set a budget.
Outline the goals you really have, and don’t expect social media to be the one size fits all solution. It can be focused in ways that are very beneficial. But if your business is exclusively on social media you will have a difficult time.
If you would like to share your goals with me privately and see if I can be of service, contact me. I do not work for free, but I do have solutions for businesses of any size or scale. I have rates that can work within most budgets and can call upon many people to work under the same budget.
If you can only spend a few hundred dollars I can still get you enough coverage to make it worth it. Partly by breaking that up into smaller pay per tweet amounts. (If needs be)
My advice is to consider approaching me with a much larger budget because I can enlist far more help if you do.
Just one of our many services.